I was "wilfing" the other day – a new word for searching the net aimlessly, based on that feeling of puzzlement you get on a new site and ask yourself What Was I Looking For…
Anyway at the end of this most recent bout of ‘wilfing’ I found myself reading an article on describing your business in two words. I’m a firm believer in ‘less is more’ when it comes to words but this was the first time I’d come across the idea of boiling it right down to two. Anita Campbell, the author of the piece over at the Success Blog, argues that this is an exercise that will really make you focus on what matters:
It’s tough to do, but the effort will force you and your team to focus like a laser beam.
I’ve been turning this over in mind for the last couple of days now, trying to work out the two word story for my own business. I quite liked "liberating stories" (‘cos there’s a word play) but it’s maybe too obscure. "Creating possibilities" is how I think of my work but again maybe it’s on the vague side. "Transforming experience" comes pretty close to what happens.
Anyway now I’ve got this puzzle I’m sure to keep on working on it. I’ll let you know as and when I get a ‘eureka’ moment…
Is this a challenge that works for you? What two words would you use to tell your business story?