I don’t know if you’ve ever found yourself blurting out someone’s name, a telephone number, the title of a film or an obscure European capital city days (or even weeks) after you were first asked the question? That’s your unconscious mind at work, long after you’ve consciously stopped looking for the answer. I had one of those moments the other day in relation to a question I first posed about six weeks ago: what two words would you use to tell your business story?
"Realising potential" is what came to mind (on the back, I guess, of the piece I wrote on potential last week). Part of the reason I like it is because there’s more than one layer of meaning. It’s about the core belief of the coach that each client is full of potential, containing a unique and amazing story within them, waiting to be told. It’s about the work to shift perspective, so that you, the client come to realise your potential (def: to perceive it, to be fully aware of it). And then it’s about the work that we do together to make it real, to realise that potential (def: give reality or substance to, make real or concrete.)
For now, I like it. What do you think? And how are you getting on with your own two word business stories?