She’s talking about the way we express values through the development of a personal brand:

You may not be driven by money – like me maybe it is your personal values and the creation of value in the world. The biggest reason for me to know and live by a personal brand, is that I want to ensure that I live my life to my values, I want to create my legacy as I go…so there are no regrets when I close my eyes for the final time….

The idea of creating your legacy as you go along rather than waiting to the end is a very powerful one. And it’s not something that is limited to a brand. It’s the choices we make in life. The roads taken. Things we stand up for. Words spoken. Lives touched. Not just the big things but the small stuff too. An outstretched hand of friendship. Random acts of kindness.

And it is what what I mean by stories: the ones we live, the ones we tell, the ones we leave behind.

All of which reminds me of a fabulous quote by George Bernard Shaw:

“Life is no brief candle to me. It is a sort of splendid torch that I have got hold of for the moment and I want to make it burn as brightly as possible before handing it on to future generations.”